Cars & Cooties
The Under-Explored Force in Product Design and Marketing

| SYNOPSIS: When we shop for cars, what we’re mainly buying is product “image.” |
More Specifics
What cooties are: a phenomenon throughout life, not just on the playground.
The main function of the automotive press is to tell us which cars have the cooties.
The most commonly cited rational reasons for our changing car preferences have a way of skittering away under scrutiny.
Fear of getting the cooties drives today’s car designs to be excessively imitative.
Our shopping is cootie-based when we can’t evaluate products on their real merits.
(c) COPYRIGHT 1998 ROBERT WINTER. ALL RIGHTS RESERVED.


