How many people are capable of producing
good text, good still images, good moving pictures, good music, and all the other
ingredients of a high-quality multi-media experience entirely on their own?
For that matter, how many teams could do
it? Just the logistical difficulties of
forming such a team are formidable.
What makes much more sense is for material
to be available on a “plug and play” basis.
We need a way for each individual producer of multimedia content to find and splice
in a piece of this from Source A, a section of that from Source B, and a smidgen of that
from Source C, all on the fly, without ever knowing either A, B, or C.
Fortunately, this can be accomplished using
essentially the same techniques discussed for building collaborative writing “from
parts” in earlier sections of this essay.
© COPYRIGHT 2004
ROBERT WINTER. ALL RIGHTS RESERVED.
Compelling content is more economically and organizationally feasible to produce on the Internet than in other media.
