The Future of Online Publishing

One publishing form that is especially likely to be transformed by new online techniques is the periodical.

The types of content currently found in magazines make almost ideal candidates for new-style publishing via the Web. But in order to make this content effective online, we have to do more than just create something that looks like a magazine on the Internet.

We need to more clearly understand the problems today's paper magazines solve, and apply a similar problem-solving approach to the new online medium.

More Specifics

Magazines as we know them are mainly a packaging solution for shorter material in a paper-based world.

Periodicals in their current form are still a relatively cumbersome way to make short material available.

The Internet can enable us to enjoy periodicals' benefits without their limitations.

The Internet will enable the creation of "virtual magazines."


	Magazines as we know them are mainly a packaging solution for shorter material in a paper-based world.
	Periodicals in their current form are still a relatively cumbersome way to make short material available.
	The Internet can enable us to enjoy periodicals' benefits without their limitations.
	The Internet will enable the creation of "virtual magazines."