Notes in a Bottle:
We, The Consumers
Notes in a Bottle:
We, The Consumers
Complete articles are fully capitalized and shown in larger letters
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Mallophobia
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Malls are places where big people get effectively slammed around by little people.
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Malls put people in a childlike, heedless state, by beckoning them to bliss out on the goods.
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Contemporary advertising is very different from traditional forms.
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The Pontiac and Marlboro advertising campaigns of the 1960s showed how to dispense with reason and logic altogether.
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Marlboro's advertising achieved a complete separation of
image from product.
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Contemporary advertising's passive-engagement communication
techniques may be based on quirks in our neurological circuitry.
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The essence of contemporary advertising is that it engages
us passively, on an implicit and symbolic level.
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TV spots touting cotton as "the fabric of our
lives" appear to be attaining a new level in symbolic communications.
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A "Consumer's" Open Letter to the News
Media
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Cars & Cooties The Under-Explored Force in Product Design and Marketing
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The main function of the automotive press is to tell us
which cars have the cooties.
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The most commonly cited reasons for our changing car
preferences have a way of skittering away under scrutiny.
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Cooties drive our shopping when we can't evaluate products on their real merits. |  |
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